We offer a flexible approach, adapting our core services to our clients - whether they are PR agencies or in-house communications departments.

The services Future Intelligence offers for in-house communications departments and PR Agencies include:

News Audit

Our News Audit - which is designed to get the best stories out of your organisation.

Surveys can be expensive - and are increasingly regarded with cynicism by an increasingly cynical media.

What's the alternative? Real stories and investigations: carried out and validated by journalists, supplied to journalists on your behalf.

In a detailed examination we will evaluate your organisation from a journalist's point of view. We will examine the core functions, and dig out what the real stories are. And crucially, we can create strong, valid stories which stand the test of journalistic validation.

News Centre

News Centre helps you get the most out of your campaigns. With our detailed knowledge of what makes a story - and where - we can advise our clients on the media prospects for their campaigns.

How to get a story that satisfies the Editor and the Backbench. How to find the best hooks for your story.

News Centre is open 24/7, 365 days a year for one-off or ongoing advice.

Campaign Delivery

In an ever more competitive world, PR units can find their senior staff forced to spend most of their time on strategic matters. This leaves the less experienced staff to run campaigns.

Future intelligence will provide a focussed consultative service to ensure that your campaign goals and objectives are being met effectively.

This work will include: ensuring the correct targeting of media and journalists for the campaign; ensuring that all the possible news angles of a campaign have been addressed; that core written materials such as press releases have been written in the most efficient way; that any potential follow-ups have been spotted and carried through; identifying and helping to exploit opportunities presented by breaking news stories or other events.

Writing & Media Training

From books to no-holds-barred campaign brochures and flyers, Future Intelligence Editors has extensive experience in all aspects of written communication and media training.

We can train your staff in the art of news, feature and press release writing. This can be done in small seminar groups or over the Internet through a correspondence course that’s recommended by newspaper editors.

We know how busy newsrooms work from the inside; and can train your staff to find their way around the obstacles to getting your stories published.

We can also train your key staff to deal with the rigours of the broadcast media. Journalists from Future Intelligence regularly appear on BBC news and discussion programmes.

We understand from the inside how to present yourself for maximum impact, how to deal with nerves and how to react to hostile questioning.

These are skills that can be learnt – but more importantly, they can be taught.

We can adapt any or all of these services to suit your company's special needs.

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