Presented and attended by the most influential in the industry, the IBC Conference provides a platform for discussing and debating the developments that are changing the creation, management and delivery of entertainment and news content worldwide. 

Whether in the field of new technologies, workflows or business models, the IBC conference brings together the individuals who are defining the roadmap towards the global digital content market of the future. 

People such as outgoing ITV chairman Michael Grade, Ogilvy advertising guru Rory Sutherland, Walt Disney's VP Howard Lukk and, from China, SARFT president Ju Ma. IBC2009 attracted the highest calibre international contributors from every segment of the convergent media industry – it's where BBC digital doyen Erik Huggers chose to announce the broadcaster's plans to create an international version of the iPlayer.